Pick any Microsoft desktop technology you access from your iOS or Android device and you can come up with a list of features that would make it much more useful. Or OneNote might have supported syncing on Android during the first several years it was available, instead of only recently. Perhaps we wouldn’t have to use third-party utilities to sync our information between Google and Outlook, for example. But imagine how much further along it would have been if it had put real work into the effort starting years ago. We could have had a really excellent desktop OS - worth paying for - and great integration with the leading mobile platforms.Ĭertainly Microsoft has woken up to providing competitive versions of its applications on Android and iOS. What if instead, after realizing what a terrible mistake Windows 8 was, Microsoft had made the truly brave decision to come clean and change its strategy? If Windows 10 had been designed from the beginning to be the best possible desktop OS, and the thousands of developer years spent trying to make it everything to everyone were instead spent providing services and applications for the mobile OS platforms people actually want? If in tandem Microsoft was willing to let go of its sub-3% market share in mobile, it could also have spent the cash it used to buy Nokia to build out its cross-platform services offerings instead. Imagine how good a desktop OS Windows 10 could have been The result is an OS whose features are now flipping and flopping with each new build - as Microsoft tries to fix problems of its own creation. It built them to further its own business strategy of using the power of the once-ubiquitous Windows platform to extend its dominance into the rapidly growing mobile space. Simply put, because Microsoft didn’t build Windows 8 or Windows 10 for Windows users. So why is it so hard to convince users to move to a brand-new, free, feature-packed, more efficient OS? Apple does it all the time.
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